The Ass Saver has come a long way since its first mud flap in 2011, and the promising concept has matured into a proven patented invention alongside other show-stopping products such as The FendorBendor and The Mudder. The company is run out of its Gothenburg headquarters in Sweden together with cofounders Petter Danielson and Oscar Ternbom. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.
